About Us

Welcome to Trade Show Training

The simplest way to describe a trade show is a place for buyers to meet sellers. However, in many respects trade shows are a marketplace all to themselves, and definitely have their own language. Custom-built or shell scheme? Walk on package? PLI? Stand location? Sponsorship? A seemingly straightforward show can quickly become daunting to even seasoned exhibitors, let alone those trying this medium for the first time.

At Trade Show Training, we start by listening to you, and understanding your goals and your concerns; your strengths and your opportunities. Every business is different and every exhibitor is as well. We want your experience to be the best possible representation of you and your products.

We offer a range of services tailored to your needs. Call us on 0431 334 856 for a no-obligation chat about how we can help you get the best out of trade shows.

About Russell McIntosh

With 20 years in trade shows, including long stints at exhibition organisers Exhibitions & Trade Fairs (ETF) and Diversified Communications, I fully understand the opportunities that exist for exhibitors at a trade show.

I’ve also had extensive experience on the inside of a trade show booth, exhibiting as part of my roles at leading foodservice equipment manufacturers, Meiko and EcoCanopy. I’ve been there, I’ve manned the booth, and I know what it’s like from an exhibitors viewpoint.

Exhibitors generally start with optimism and expectation. Some triumph, some merely cope, and some endure train wrecks. It pains me to think about all the time and money wasted by businesses that could have easily turned a trade show from awful, or just OK, to successful or even outstanding.

I have an insider’s understanding of the trade show industry, and I’m well connected across the exhibition organiser network, having built and maintained a career’s worth of valued and valuable relationships. I’m honest, down to earth and flexible.

I have a Bachelor of Business majoring in Marketing from Monash University, and outside of work, my passions are my long-suffering wife and three young children. Oh, and my first love, basketball, which I still play regularly in defiance of the various body parts screaming for retirement.