ABOUT
RUSSELL MCINTOSH
With almost 25 years in trade shows, I fully understand the benefits for exhibitors exhibiting at a trade show. With that experience comes a whole heap of knowledge of how to totally stuff one up as well.
As well as time as an organiser of shows, I’ve manned trade show stands, and I have felt the hard concrete floors and boredom that sometimes dampens the experience.
I have seen exhibitors generally start with optimism and expectation. Some triumph, some merely cope, and some endure train wrecks.
It pains me to think about all the time and money wasted by businesses that could have easily turned a trade show from awful, or just OK, to successful or even outstanding.
So here I am to impart my knowledge (quite directly) so you turn your fortunes around at shows and get the ROI you deserve.
….and yes, I will help you avoid costly mistakes which cuts your trade show spend.
Away from the trade show floor, I am a married father of three and enjoy coaching basketball.